Apple and its Lack of Twitter Sales
Yesterday our blog post was titled, ” Dell and its Twitter Sales.” As a follow-up, it’s interesting to look at Apple. They have virtually no corporate-imposed social media presence. They don’t Tweet,...
View ArticleWatching Microsoft in 2010
From one perspective, 2009 was a difficult year for Microsoft. It lost overall market share in the browser wars, MS-Office was being challenged by Google Docs, and Windows Vista was still being...
View ArticleGoogle Chrome Passes Apple Safari
December, 2009 was the month that Google’s Chrome finally passed Apple’s Safari in the browser market share wars. (See Browser Market Share.) From a marketer’s perspective, one thing should immediately...
View ArticleThe End of an Era
OK, so I’m a little bit of a technophile (OK, a big one), so excuse my enthusiasm. But today is the end of the last week before the Apple tablet is introduced (hopefully – they haven’t actually...
View ArticleApple and Advertising
Yesterday, AdAge had an article predicting that, as with past product introductions, Apple will significantly bump up its advertising spending to support the introduction of its Tablet being announced...
View ArticleApple and AT&T
The Wall Street Journal is reporting that Apple will be coming out with a new iPhone this summer with significant advancements over the current model. But possibly more importantly, they will come out...
View ArticleMore Important Than Social Media or Advertising
Social media marketing, advertising, and PR are all important components of an effective marketing strategy. However, those components lose their effectiveness, and even become detrimental, when the...
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HTML5 vs. Flash – Why does it matter?
Today, we find plenty of instances where clients want us to build websites that are highly dynamic in look, but not in functionality, such as animations that make the simple web pages more attractive....
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Apple’s Growing Problem
In 2008, Steve Jobs was quoted in Fortune magazine saying that “Apple is a $30 billion company yet we’ve got less than 30 major products. I don’t know if that’s ever been done before.” In addition, in...
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